{"id":824,"date":"2023-06-05T14:57:14","date_gmt":"2023-06-05T12:57:14","guid":{"rendered":"https:\/\/professionaltraining.polimoda.com\/course\/visual-communication-for-fashion\/"},"modified":"2025-12-17T11:43:32","modified_gmt":"2025-12-17T10:43:32","slug":"visual-communication-for-fashion","status":"publish","type":"course","link":"https:\/\/professionaltraining.polimoda.com\/en\/course\/visual-communication-for-fashion\/","title":{"rendered":"VISUAL COMMUNICATION FOR FASHION"},"content":{"rendered":"\n<p class=\"paragraph-links wp-block-paragraph\">\n    <a href=\"#focus\">Focus<\/a>\n    <a href=\"#aim\">Aim<\/a>\n    <a href=\"#structure\">Structure<\/a>\n    <a href=\"#outcomes\">Outcomes<\/a>\n    <a href=\"#requirements\">Requirements<\/a>\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"focus\">Course focus<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In a sector in which aesthetics and image are crucial components of products, the ability to plan the visual communication of a brand is a key skill. The course teaches how to translate the identity and values of a brand into effective visual elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aim\">Course aim<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The course aims to provide participants with the tools to identify and analyse visual communication trends to use as inspiration when developing the visual identity of a brand using moodboards, trend forecast boards or new visual elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"structure\">Course structure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Three modules for a course that covers everything from research through to visual creation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Introduction<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definition of Visual Communication.<\/li>\n\n\n\n<li>Importance of Visual Communication in fashion<\/li>\n\n\n\n<li>Brand identity<\/li>\n\n\n\n<li>Brand History<\/li>\n\n\n\n<li>Brand Logo and its signifiers<\/li>\n\n\n\n<li>Brand positioning<\/li>\n\n\n\n<li>Target<\/li>\n\n\n\n<li>Tone of voice<\/li>\n\n\n\n<li>Adv<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Visual Communication<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product image and store design<\/li>\n\n\n\n<li>Art direction in lookbooks and advertising campaigns<\/li>\n\n\n\n<li>Importance of colours<\/li>\n\n\n\n<li>Typography<\/li>\n\n\n\n<li>Visual language<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Digital communication<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Importance of digital presence in Fashion<\/li>\n\n\n\n<li>Digital identity<\/li>\n\n\n\n<li>Website and Social Media<\/li>\n\n\n\n<li>Digital ADV<\/li>\n\n\n\n<li>Email Marketing<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"outcomes\">Outcomes \/ Skills acquired<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of the course participants will have acquired notable visual communication skills and will be able to create a visual narrative to communicate the identity of a brand to specific targets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"requirements\">Requirements<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Curriculum Vitae (CV)<\/li>\n\n\n\n<li>Upper secondary school leaver\u2019s certificate or equivalent.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Visually communicating the image of a brand by finding and creating images to define its visual identity<\/p>\n","protected":false},"featured_media":0,"template":"","categories":[],"class_list":["post-824","course","type-course","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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