Focus Aim Structure Outcomes Requirements Faculty
Focus
The Artificial Intelligence for Business course introduces participants to the applications of Artificial Intelligence (AI) and Generative AI (GAI) in the business environment. This course is designed to explore how AI technologies can optimize business processes, foster innovation, and lead digital transformation. Key topics include practical use cases, ethical and governance considerations, and change management strategies for organizations adopting AI.
Aim
Participants will gain insight into the strategic implementation of AI within business operations, including understanding its impact on organizational processes, addressing ethical challenges, and managing AI-related projects effectively.
The course equips participants to:
- Identify and assess AI applications in business.
- Navigate AI project management challenges.
- Engage stakeholders and foster AI-driven change.
- Address legal and ethical considerations related to AI.
Course Structure
Introduction to Artificial Intelligence in Business
- Overview of AI fundamentals and key components.
- Understanding the impact of AI on business sectors.
- AI vs. Generative AI: A comparative study.
AI Ethics, Risks, and Governance
- Ethical challenges, data privacy, and managing AI bias.
- Strategies for developing ethical AI governance policies.
- Implications of the AI Act and cybersecurity considerations.
Practical Applications of AI in Business
- Case studies on AI-driven innovations in marketing, content creation, customer engagement, finance, and HR.
- Tools and technologies transforming various industries through AI.
Change Management and Digital Transformation
- Managing organizational changes during AI integration.
- Engaging stakeholders for successful AI adoption.
- Techniques for training and supporting staff during digital transformations.
Developing AI Strategies for Business
- Framework for aligning AI with business strategies.
- Workshop: Creating actionable AI project plans.
- AI project development and management.
Outcomes / skills acquired
Upon completion, participants will be able to:
- Understand AI’s transformative potential and strategically apply it to business.
- Lead and manage AI-related organizational changes.
- Communicate and collaborate effectively on AI initiatives.
- Integrate ethical, legal, and governance considerations in AI projects.
Requirements
- Curriculum Vitae (CV)
- Upper secondary school leaver’s certificate or equivalent.
Faculty Bio
Marco Imperiale has extensive experience in legal design, legal tech, sustainability and AI. He is also a mindfulness trainer and a long-time advocate of innovation and wellbeing in the legal profession.
Marco is a Bologna University Law School and Harvard Law School graduate (Fulbright grantee).