Visually communicating the image of a brand by finding and creating images to define its visual identity

Course focus

In a sector in which aesthetics and image are crucial components of products, the ability to plan the visual communication of a brand is a key skill. The course teaches how to translate the identity and values of a brand into effective visual elements.

Course aim

The course aims to provide participants with the tools to identify and analyse visual communication trends to use as inspiration when developing the visual identity of a brand using moodboards, trend forecast boards or new visual elements.

Course structure

Three modules for a course that covers everything from research through to visual creation.


  • Definition of Visual Communication.
  • Importance of Visual Communication in fashion
  • Brand identity
  • Brand History
  • Brand Logo and its signifiers
  • Brand positioning
  • Target
  • Tone of voice
  • Adv

Visual Communication

  • Product image and store design
  • Art direction in lookbooks and advertising campaigns
  • Importance of colours
  • Typography
  • Visual language

Digital communication

  • Importance of digital presence in Fashion
  • Digital identity
  • Website and Social Media
  • Digital ADV
  • Email Marketing

Outcomes / Skills acquired

At the end of the course participants will have acquired notable visual communication skills and will be able to create a visual narrative to communicate the identity of a brand to specific targets.


  • Curriculum Vitae (CV)
  • Upper secondary school leaver’s certificate or equivalent.


Level Professional
Duration 1 week, online, 10h in total (2h for 5 days, from 17.30 to 19.30)
Modality online
Cost 1.500 €
Language English / Italian
2024      Start 20-05-2024    End 24-05-2024
2024      Start 18-11-2024    End 22-11-2024

Are you looking for a tailor made course?

Polimoda Professional Training solutions includes private “tailor made” courses, dedicated to the needs of individual students or specific companies.